XT-6 Salomon – Footwear
French outdoor-sports outfitter SALOMON launched the S/Lab XT-6 back in 2012 as their latest top-of-the-line trail runner. A performance sneaker built to withstand the harsh conditions of 100-mile ultramarathons through the mountains.
The design of the Salomon »XT-6 » is inspired by the brand’s expertise in creating high-performance trail running gear. The shoe has gained popularity among outdoor enthusiasts for its durability, traction, and performance on rugged terrains: mountains, forests…
For this project Ornorm Studio got ‘’Carte Blanche’’ from SALOMON Japan to create some contents for their iconic shoe »XT-6 ». We opted for an experimental creative approach using natural and real elements such as wood, rocks, ice, smoke… No 3D or artificial intelligence.
• Art direction
• Production
• Photos & videos
Brand – Salomon Japan
Footwear model – XT-6
Location – Tokyo
Art direction – Ornorm Studio™, Olivier Nguebdob
Production – Ornorm Studio™
Photos & videos – Fabian Parkes
Setting assistance – Fabian Parkes
Post production – Fabian Parkes & Josué Lacrosil
Copyricht © ornormstudio™